Capitalizing on summer in the Hotel Industry


We all know in the hospitality industry that the most important time of year is peak summer season. The act is that during this period, your hotel business will reach its busiest and maximum occupancy should be commonplace. We say this ‘should’ be the case, but for some in the industry, this may not be the case.

If you are struggling to reach maximum potential during this peak season, there are big problems. With that in mind, here are some helpful tips to assist you in making those summer days the busiest of the year ad capitalizing on the summer season.

Engage all of your Marketing Channels

Sometimes, especially during busy periods, we could be guilty of expecting the hotel to fill itself or that business will automatically be thriving just because of the increased volume or footfall associated with peak-season. This kind of thought is not only incorrect, but dangerous for the future of your business.

Actually, this is the most important time of year to ensure you engage fully with your audience. This engagement should differ from that of the off-season. During the off-season, you may very well use this engagement to offer some special price promotions and other offers. In peak-season however, you should focus more on promoting the season and destination itself without compromising on price. You are simply trying to sell the idea of a summer vacation to potential guests. This is something they already desire.

Hire a Seasonal Marketing Manager

This is an idea time to hire a marketing manager or social media manager to help your business manage your media channels. This will help you with your customer engagement and capitalize on potential bookings. It is also the perfect introduction to the benefits of hiring a social media manager. This is something which very growing and prosperous business should consider.

For a relatively low cost you can employee a part-time, marketing manager who can be either a traditional employee or even a virtual employee hired through the likes of Freelancer. This can also add many fresh ideas and motivation to your marketing strategy as well as other areas. Continuous evolution of ideas is always key to running any successful business.

Streamline Your Booking Systems

Having an overly complex and difficult booking system can result in the loss of many bookings. For that reason, you should make sure that you website is capable of handling traffic in a speedy manner and that your booking process is as professional, secure and reliable as possible. There are many booking systems which you can use to run your site in the best possible way. These are worth investigating to help optimize your business.

Overall, summer is the season where the majority of your business will be done. Therefore, it is well worth noting and following these points to help improve your hotel business and help unlock its full potential.