With all business ventures, promotion is key to growth and survival. This means an ability to adapt and grow in an ever changing business world. Having the skill to identify new trend and make minor adjustments to keep your business performing well. With a yoga studio, trend is at the forefront of your mind. It is essential not to isolate yourself from the wider market. Following our simple steps will help keep your yoga studio up to date with the current business environment. Retaining your original customers as well as attracting new ones.
Start With the Basics
Presuming you already have a decent number of existing clients, you can start simply with word of mouth. This offering could be anything from a new style of class to a referral bonus for existing member and new recruit. The important thing is that you get started somewhere. Once you start from here, you can continue to diversify going forward. It is important however, not to do too much too soon. This can be overwhelming and lose you existing customers who are afraid of changes. Word of mouth and a traditional flyer drop works just fine.
Once you have begun to see some initial improvements, it is time to take a big step. Make sure you become social network savvy and launch yourself on a variety of networking platforms. If you are a total novice, be sure to recruit the help of someone who can assist. Social media in particular is your outlet to millions of potential customers. In this day and age, it can be ignored at your peril. Once you have got the hang of it, use it to further promote your new classes and experiment with some less traditional methods and groups.
Take a Risk
Moving further on the above points, continue your move into technology and expanding your classes and methods beyond the traditional. This will help you to attract different demographics of people who may previously never have been interested in your classes. Test out an integrated booking system, allowing your clients to easily reserve class times and schedule payments from the comfort of their home or mobile device. This should make an amazing difference as word of mouth spreads thanks to your technical innovations and convenience. Your yoga studio will eventually become the place to be.
As Simple as Getting Started
It may seem like a daunting prospect, but day by day with small steps you can achieve your goal of retaining your current client base while attracting a new demographic. Patience is required with persistence, though likely you already possess these as a business owner. The key is being open to new ideas and the quicker new customers recognize this in your business, the busier it will become. Bring your yoga studio into the new age, you have nothing to lose.